Synthesis Studios

Bus Radio

BusRadio, Inc. approached Synthesis with an ambitious project: create a radio system that simultaneously educates and entertains over one million school bus riders daily, without compromising bus safety. Each night, several hours of programming would transmit to a bus; its driver could then selectively broadcast each show in an age-appropriate manner. Each show would consist of content and advertisements personalized for that region - and even for that singular bus - on a national scale. Lastly, to ensure the safety of the children, the radio would also act as an emergency communication and location-tracking device.

While BusRadio had an innovative concept, they lacked the technical expertise necessary to implement their business plan. Synthesis worked closely with the BusRadio group to guide technology development and turn their idea into reality. Synthesis acted as CTO of the project as well as director of engineering; then Synthesis helped interview hardware manufacturers, and then implemented the entirety of the software system. Synthesis even assisted in assembling a technical team at BusRadio so that the specialized tasks could continue even after Synthesis completed its work on the project. In essence, Synthesis became a full-time employee of the company, striving to make BusRadio's extraordinary proposal a success.