Ideals + Design.

Last year, students at the Art Institute of California - San Diego created eight posters to represent the eight Millennium Goals of the United Nations. Those goals are as follows:

Goal 1: Eradicate extreme poverty and hunger
Goal 2: Achieve universal primary education
Goal 3: Promote gender equality and empower women
Goal 4: Reduce child mortality
Goal 5: Improve maternal health
Goal 6: Combat HIV/AIDS, malaria and other diseases
Goal 7: Ensure environmental sustainability
Goal 8: Develop a global partnership for development

What struck me as the most interesting wasn’t the starkness of the goals, whose missions I had read and heard many times before. What stuck with me were the cunning visuals the students were able to emblazon across their posters. Not only does each image illustrate the intent behind each goal, but it also brings a further meaning by utilizing prosaic items with double meanings. For example, Goal 8 calls for “global partnership;” the poster depicts a globe made of yarn, showing how all the world’s population is reliant upon each other.

Pretty neat, huh?

I’ve got to say, it’s the creative design behind the images that I find almost more inspiring than the UN’s goals themselves… which is why I ordered copies of the eight posters for the office. Shouldn’t we be thinking like this at all times? Not only about what we should accomplish and what we can accomplish, but unique and unusual ways of doing so. Having the goals in the back of your mind is one thing, but being graphically reminded of them while you work at your desk is another.

(And, in case you’re wondering, my favorite of the eight posters is that of Goal 7; not only do I think it is the goal I am most capable of working towards myself, but I just happen to find the trunk-to-wire transition very cool indeed.)

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  • Eric

    August 8, 2008 at 2:00 pm

    Interesting site...

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